Gordo’s Scrap required a bold and illustrative logo that captures the essence of their towing service. The design showcases a detailed tow truck carrying a sports car, symbolizing reliability, strength, and precision.
Gordo’s Scrap:
Logo Design for Towing Service
Color Palette: Bold and Dynamic
The chosen palette reflects the strength, energy, and reliability of Gordo’s Scrap. Each color was selected to highlight key aspects of the brand—from power and durability to clarity and trust.
Metallic Gold
#800020
Steel Gray
#BEBEBE
Deep Navy
#182A40
Overview
This identity was created to stand out in a competitive industry, using strong illustration and vibrant details to reflect the company’s expertise. The combination of striking colors and dynamic composition conveys professionalism while emphasizing trust and efficiency.
Designed for versatility, the logo works seamlessly across vehicles, uniforms, and digital platforms, ensuring instant recognition and a lasting impression.
Project
Logo Design
Client
Gordo’s Scrap
What We Did
Brand identity development and logo design